Continuing the trend for design-lead, quirky and cool cars, Fiat are adding even more colour to the bestselling Fiat 500 range. The extremely popular Fiat 500 has retained its crown as the top-selling model in the new Fiat range for the past few years, largely due to the ever-expanding amount of choice available from the convertible 500C to the efficient TwinAir.
This brand new trim level, soon to be available, is called “Colour Therapy”. As a trim level, it will sit between the existing Pop and Lounge specifications. Fiat hope that this new trim level will reflect the spirit of the 70s when the original 500 was massively popular.
The new marketing campaign specifically designed for this trim level will focus on the history of the vehicle. An eye-catching set of posters featuring the retro colour options will support the launch of this new addition to the Fiat 500 range. The images in the posters will feature alongside headings such as ‘You Dig? – ’Ace’ – ‘Far Out’. The strapline for this latest Fiat ad campaign will: ‘500 in 70s Colours’.
Sought after beauty and fashion photographer, Elisabeth Hoff, is set to work with Fiat to capture the 1970s themed design of the new Colour Therapy range of vehicles. Elisabeth Hoff gained popularity thanks to the ‘70s technique of ‘colour blocking’ which is prominent in her photos.
Colour blocking is an artistic process where multiple shades of the same colour are used to achieve a greater impact; Fiat hopes that this technique of photography will reflect the retro colour palette of the new Colour Therapy trim line.
Colour Therapy vehicles will be available as both hatchback and convertible (500C) models. A good choice of engines will be featured in the range. Customers can choose from engines including the extremely efficient 0.9-litre TwinAir and the more powerful 1.2-litre petrol engine.
Five special paint colours are available exclusively within this range. These have been named: Pasodoble Red, Countrypolitan Yellow, Volare Blue, Tech House Grey and New Age Cream.
The complete range of new Fiat 500 cars is now available from Motor Village, a leading Fiat dealer in London. With locations in Croydon and Marylebone, Motor Village can offer test drives on a wide range of Fiat 500 cars along with some fantastic special offers across the 500 and 500C range.